Social Media Ads
Social Media Ads from MKPP blends creative filmmaking craft with modern production workflows to deliver measurable marketing outcomes. Our approach emphasizes storytelling, performance metrics and distribution optimization so your films don't just look great — they convert.
Overview & Approach
Social Media Ads are created to deliver clarity, connection and conversion. We combine creative research with practical execution — mapping audiences, message ladders and conversion triggers. Every frame is designed to either inform, persuade, or retain attention. By marrying cinematic language with digital-first editing strategies, we make films that work across platforms.
Key benefits
- Formats optimised for attention-first platforms (Reels/Shorts)
- Hook-led copy to stop the scroll and boost engagement
- Micro-testing for rapid creative optimization
- Repurposing long-form assets into high-performance short cuts
Deliverables
- Creative brief & target audience map
- Script & storyboard (2 revisions)
- Production days with professional crew
- Full post-production & color grade
- Social edits (vertical/shorts), 2 A/B variants
- Delivery masters (MP4, ProRes) and thumbnails
Process & Timeline
Production process
- Platform-first brief (target, KPI, channel mix)
- Hook ideation and script for short formats
- Mobile-first shoot with vertical framing
- Quick turnaround editing and captions
- A/B testing of hooks and CTAs
- Performance reporting and iterative creative tweaks
Long-form thinking: a brand film doesn't need to be a one-off. We recommend a content calendar where a hero 60–90s film is launched, followed by 6 short variants and sequential retargeting. This approach lowers CPM through improved relevance, increases frequency control and shortens conversion windows.
Sample Work
Sample visuals
Placeholder image. Replace with your project images.
Distribution & Performance
Strategic distribution: creating one good film is only half the job. For performance we create distribution-ready assets (thumbnails, captions, short edits), set up tracking pixels and advise on media mix (awareness vs conversion). We monitor performance and iterate: creative that underperforms is re-cut, re-hooked and re-tested.
Business outcomes & ROI
- Lower cost-per-lead due to targeted creative optimization
- Higher engagement rates driving organic reach
- Faster insight cycles to scale winning creative quickly
- Stronger social proof and shareability from tailored edits